Twitter Cards Guide (with examples)

What Are Twitter Cards?

Twitter Cards allow you to go beyond text and attach rich media experiences such as photos or videos to your tweets. They’re perfect for introducing new products, sharing articles and increasing conversions. Without leaving Twitter, your followers can make an impression on your content and think before clicking on your card.

Types of Twitter Cards

This are the five types of Twitter Cards:

  • 1.   Summary Card   (title, description, thumbnail, and Twitter account attribution)
  • 2.   Summary Card With Large Image   (similar to a Summary Card, but with a featured large image)
  • 3.   App Card   (Card to detail a mobile app with direct download)
  • 4.   Player Card   (Card to provide video/audio/media)

1. Summary Card

The Summary Card, limited to 140 characters — can be used for many kinds of web content, from blog posts to products and restaurants. This type of card was specially designed to give the reader a preview of the content before clicking through to your website.


2. Summary Card With Large Image

The Summary Card with Large Image features a large, full-width image. This type of card was designed to give the reader a rich photo experience, and clicking on the image brings the user to your website.


3. App Card

App Cards work better on mobile devices, the cards display limited info on desktops.

The App Card was designed to represent mobile applications on Twitter and to drive installs. The App Card allows to display a name, description and icon, and also to highlight attributes such as the rating and the price.


4. Player Card

The Player Card supports streaming media experiences by putting a live video or audio player inside your Tweet.

More info about Twitter Player Card here.